by Guiseppe | Apr 1, 2015 | Content Strategy, Digital Marketing, Small Business, Startup, UX
Jerry Cao is a UX Content Strategist at UXPin where he creates in-app content and e-books for the free design library. In the past, he has worked on improving website experiences through better content, design, and information architecture. He previously worked at...
by Guiseppe | Mar 25, 2015 | Content Strategy, Digital Marketing, Non-Profit, Small Business, Social Media
A lot of the clients I have worked with over the years have needed help with social media strategy. Invariably they come to me with a request such as “I need to learn Twitter” or “I need to be better at Facebook” or “I need to get 10,000...
by Guiseppe | Mar 11, 2015 | Content Strategy, Digital Marketing, Education, Non-Profit, Small Business, Tools, WordPress
WordPress is a powerful, open source website development Content Management System (CMS) that was recently called one of the 5 best website builders of 2015. Many people think WordPress is just WordPress.com, the popular blogging site, but at WordPress.org you can...
by Guiseppe | Mar 4, 2015 | Non-Profit, Small Business, Usability, UX
Though UX is a must for all new applications, small organizations often lag behind in this area. This trend is frequently posed as a resource problem: user experience design (UX) teams, usability testing software, and professional web developers are typically lacking...
