Hello, I’m Dr. Guiseppe Getto
A Professor, Ux researcher, AI Specialist, and content strategist
Me in a Nutshell
I’m an Associate Professor of Human-Centered Information Design and Technology and Director of the M.S. in Technical Communication Management at Mercer University. I’m also a researcher, teacher, and consultant. I specialize in UX, content strategy, and AI, and help people enhance their communities and organizations through innovative communication solutions.
Research Agenda
My research explores how UX, content strategy, AI, and participatory research methods can empower communities and organizations to solve problems and drive meaningful change.
Teaching Philosophy
I believe that in a democratic society all citizens deserve equal access to the most effective means of communication.
Consulting Expertise
My clients are people who want to develop better content, better SEO, better user experiences, better writing, better designs, and better reach for their target customers, clients, and donors.
Research Publications
I’ve published research on UX, content strategy, AI, technical communication, community engagement, and many other related topics.
Published Poet
I’m a published poet. Visit my poetry website to learn more about my creative work.
CV and Resume
Learn more about my academic and practitioner work experience.
my blog about ux, content strategy, AI, technical communication, and more
How Personas Can Advance Social Justice in Engineering
In my newest article with Michael Kerr Griffin, Using Personas as a Multidisciplinary Design Tool for Social Justice in Engineering, we propose a structured workflow for bringing personas into engineering design so human factors sit alongside feasibility and...
What a Textual Analysis of UX Job Ads Reveals About the Future of Technical Communication
The UX job market is evolving fast, and technical communication programs need to keep up. In my new article with Bremen Vance, UX Research, Management, and Design: What a Textual Analysis of UX Job Ads Means for Technical Communication, published in IEEE Transactions...
Prompt Engineering for Content Strategy: The New Skill for Managing Content
Artificial intelligence is changing how organizations plan, produce, and manage content. But the shift isn’t only about automation: it’s about communication. As AI tools become part of everyday workflows, a new competency is emerging at the heart of content...