by Guiseppe | May 27, 2015 | Content Audit, Content Strategy, Digital Marketing, SEO, UX
After many years of doing content audits for a wide variety of websites, I’ve searched high and low for a simple, easy-to-use template that I can use to guide audits as well as to communicate the importance of audits to clients. Like most people who get jazzed...
by Guiseppe | Apr 22, 2015 | Content Strategy, CRO, Digital Marketing, Education, PPC, SEO, Social Media, UX, Writing
Hanna Gnann is Digital Marketing Manager at Global Knowledge. She is responsible for elevating the company’s digital presence in the U.S. to drive new sales and retention. Hanna has a wealth of previous experience in digital advertising, most recently at WRAL.com....
by Guiseppe | Apr 8, 2015 | Content Strategy, Digital Marketing, Education, SEO, Social Media
As a follow-up to my earlier post about the fields of UX, technical communication, and content strategy, I’d like to add a forth up-and-coming field to the mix: digital marketing. Clearly a major part of the digital world, digital marketing is another field that...
