by Guiseppe | May 11, 2017 | Content Strategy, Non-Profit, Technical Communication
My newest article, “Helping Content: A Three-Part Approach to Content Strategy With Non-Profits,” is currently available in volume 5(1) of Communication Design Quarterly Review. In the article, Suzan Flanagan and I explain our approach to developing content strategy...
by Guiseppe | Feb 26, 2016 | Blogging, Content Strategy, Digital Marketing, Non-Profit, Technical Communication
Non-profits provide necessary services to communities in need, services that include domestic violence intervention, relief from homelessness, and donations of food and other items. At the same time, non-profits must reach a variety of community audiences to sustain...
by Guiseppe | Mar 25, 2015 | Content Strategy, Digital Marketing, Non-Profit, Small Business, Social Media
A lot of the clients I have worked with over the years have needed help with social media strategy. Invariably they come to me with a request such as “I need to learn Twitter” or “I need to be better at Facebook” or “I need to get 10,000...
by Guiseppe | Mar 11, 2015 | Content Strategy, Digital Marketing, Education, Non-Profit, Small Business, Tools, WordPress
WordPress is a powerful, open source website development Content Management System (CMS) that was recently called one of the 5 best website builders of 2015. Many people think WordPress is just WordPress.com, the popular blogging site, but at WordPress.org you can...
by Guiseppe | Mar 4, 2015 | Non-Profit, Small Business, Usability, UX
Though UX is a must for all new applications, small organizations often lag behind in this area. This trend is frequently posed as a resource problem: user experience design (UX) teams, usability testing software, and professional web developers are typically lacking...
