by Guiseppe | May 20, 2019 | Content Audit, Content Strategy, Technical Communication, Writing
If you’re looking for an introduction to content auditing, look no further. Content auditing is one of the central activities of content strategy, but research shows there are as many approaches to content auditing as there are experts who champion those...
by Guiseppe | May 27, 2015 | Content Audit, Content Strategy, Digital Marketing, SEO, UX
After many years of doing content audits for a wide variety of websites, I’ve searched high and low for a simple, easy-to-use template that I can use to guide audits as well as to communicate the importance of audits to clients. Like most people who get jazzed...
