my Blog
Read my posts about UX, content strategy, AI, technical communication, and more
A Social Media Strategy Template for Small Businesses and Non-Profits
A lot of the clients I have worked with over the years have needed help with social media strategy. Invariably they come to me with a request such as "I need to learn Twitter" or "I need to be better at Facebook" or "I need to get 10,000 reblogs on Tumblr!!" They...
Using UXPin for Rapid Prototyping
In an era where responsive, or mobile-first, design is ruling the day, it's essential to use a design process that is quick and efficient. As Scott Hurff put it in his article on rapid prototyping for Smashing Magazine: Rapid prototyping’s primary purpose is to focus...
Why WordPress Is One of the Best Website-Building Tools for Non-Profits and Small Businesses
WordPress is a powerful, open source website development Content Management System (CMS) that was recently called one of the 5 best website builders of 2015. Many people think WordPress is just WordPress.com, the popular blogging site, but at WordPress.org you can...
A Lean UX Workflow for Smaller Organizations
Though UX is a must for all new applications, small organizations often lag behind in this area. This trend is frequently posed as a resource problem: user experience design (UX) teams, usability testing software, and professional web developers are typically lacking...
Using Personas in UX Research
I recently participated in a webinar for TryMyUI in which I explained the process of building and using personas. Here's a full recording of my talk: Here's just the SlideShare: Why Are Personas Important? Personas are archetypal users crafted from data gathered...
Learning UX: Perspectives from the Classroom and the Boardroom
I have taught at the college level for over ten years now, including several classes in UX. During that time, I've also mentored a lot of new teachers. The question that comes up time and again is: "how do you balance it all?" In this post, I'll explain why this...
3 Fields to Pay Attention to: UX, Technical Communication, and Content Strategy
User experience design (or UX), technical communication, and content strategy are three interrelated disciplines involving communication and digital technologies. And they are all set to grow by leaps and bounds over the next decade. According to a recent CNN Money's...