Hello, I’m Dr. Guiseppe Getto
A Professor, Ux researcher, AI Specialist, and content strategist
Me in a Nutshell
I’m an Associate Professor of Human-Centered Information Design and Technology and Director of the M.S. in Technical Communication Management at Mercer University. I’m also a researcher, teacher, and consultant. I specialize in UX, content strategy, and AI, and help people enhance their communities and organizations through innovative communication solutions.
Research Agenda
My research explores how UX, content strategy, AI, and participatory research methods can empower communities and organizations to solve problems and drive meaningful change.
Teaching Philosophy
I believe that in a democratic society all citizens deserve equal access to the most effective means of communication.
Consulting Expertise
My clients are people who want to develop better content, better SEO, better user experiences, better writing, better designs, and better reach for their target customers, clients, and donors.
Research Publications
I’ve published research on UX, content strategy, AI, technical communication, community engagement, and many other related topics.
Published Poet
I’m a published poet. Visit my poetry website to learn more about my creative work.
CV and Resume
Learn more about my academic and practitioner work experience.
my blog about ux, content strategy, AI, technical communication, and more
Interpreting the Market Impacts of AI: How Technical Communicators Can Advocate for Human-Centered Work
Over the past few years, conversations about AI and work have tended to swing between two extremes. On the one hand, AI is often framed as an unstoppable force that will eliminate large categories of jobs. On the other hand, it is treated as just another tool, one...
Why Context Engineering Is the Next Big Thing for Technical Communication
Technical communication has always been a field that lives at the intersection of systems and people. We do not just explain technology. We analyze situations, structure information, design workflows, and evaluate whether communication actually works for the people...
Triangulating Insight: The UX Research Skills Needed to Capture the Most Important Data
User research is one of the core practices of UX. Yet many modern UX teams conduct research in ways that capture only the most obvious insights from users. Surveys, quick interviews, and rapid usability sessions can help validate ideas, but they often miss the deeper...