Dr. Guiseppe Getto, Ph.D.

About Me

Me in a Nutshell

My Professional Portrait

I’m a college professor who also consults with small businesses from a variety of industries. My clients are people who want to develop better content, better SEO, better user experiences, better writing, better designs, and better reach for their target customers, clients, and donors. Based on 8+ years of research and consulting with organizations ranging from non-profits to startups to established businesses, I recently founded Content Garden, Inc., a small digital marketing and UX agency that can help you grow a big customer or donor base.

➨ I’d love to connect with you on LinkedIn and am always just a phone call away if there’s anything I can help with. Call 252-367-4364 or email orders@contentgarden.org.

Research on UX and Content Strategy

My research focuses on utilizing user experience (UX) design, content strategy, and other participatory research methods to help people improve their communities and organizations. My current research project is tentatively entitled “Helping Design: Building Digital Capacities Within Non-Profits,” and stems from an engaged research project involving building a series of free workshops on effective digital communication for non-profit organizations within the community of Pitt County, NC.

The findings of my research have been published in peer-reviewed journals such as IEEE Transactions on Professional Communication; Technical Communication; Computers and Composition; Rhetoric, Professional Communication, and Globalization; Communication Design Quarterly; and Reflections; as well as conference proceedings for the Association for Computing Machinery’s Special Interest Group on Design of Communication (ACM SIGDOC). My work has also appeared in industry-based publications such as Intercom and Boxes and Arrows.

Teaching, Service, and Consulting

I have taught at the college level for over ten years. During that time, I have also consulted and formed service-learning partnerships with many non-profits and businesses, including iFixit, the North Carolina Coastal Atlas, and the Community Crossroads Center. I am Director of Student Memberships for the Triangle User Experience Professionals Association (TriUXPA). I am also an active member of several other professional organizations, including ACM SIGDOC, the Council for Programs in Technical and Scientific Communication, and the Information Architecture Institute.

I’m currently an Assistant Professor of Technical and Professional Communication at East Carolina University. I have my Ph.D. in Rhetoric and Writing from Michigan State University. Hailing from scenic Fallon, NV–seriously: if you click on that link you will understand so much about me–I received my BA in English (Writing Option) from University of Nevada-Reno, and both an MFA in Poetry and an MA in Composition Theory from California State University-Fresno.

In My Free Time

I enjoy meditating, hiking, reading, writing poetrygaming, the martial arts, fitness, hanging out with my cat, and ruminating on the cancellation of Firefly. I have also recently become somewhat interested in photography. I’ve also purchased my first “real” camera, a used Canon Rebel T3i.